eNEWSLINE - Business Education News from AACSB International

Would You Walk 500 Miles (and 500 More) to Get What You Want?

June 2014

By Timur Aydin, Senior Associate, Marketing Communications, AACSB International

When The Proclaimers released their one-hit-wonder, I'm Gonna Be (500 Miles) in 1988, the world never expected the internet to be what it is today. Gone are the days of hardship in finding information. Valuable content is available everywhere in an instant—at your fingertips, in your bag, or in your pocket—through technology and mobile devices. You don't need to walk 500 miles.

Since September 2011, AACSB has been working diligently to provide you—our b-school members and stakeholders—with high-value, relevant content through eNEWSLINE Live (ENL), a streaming video program addressing current global topics and trends in management education. And the numbers show it. Since ENL first launched, more than 10,000 of you have tuned in to learn, ask questions, and gain new ideas from worldwide experts. What an accomplishment!

Online events could never replace the value of offline interaction and the unparalleled networking opportunities gained through face-to-face communication. However, we are seeing new content delivery methods appearing every day, and ENL has become one of the hubs to receive information on leading topics facing our industry.

Don't believe us? Ask The Proclaimers.

When I'm lonely…
When you're feeling lonely—like the only person facing a specific challenge in your business school—ENL has answers. The experts in their fields have experienced some of the biggest changes and have valuable insights to share. In the "Collaborations that Matter" episode, Fenwick Huss shares his insights on how to create and maintain a successful collaboration on various levels, and opportunities they have provided his school and the advancement of management education.

And when I'm dreaming…
Your vision, regardless of how lofty or long-term, is what brings your b-school to the next level—but everyone can use a little guidance. ENL guests provide information on the processes they went through to reach their goals. Joan Gabel shares the lessons learned from re-branding her school in "New Brand for B-Schools," and the various opportunities it presents for continuous improvement, generating revenue, and creating programs and curriculum that bring the greatest benefit to the primary customer—the student.

When I go out…
ENL's delivery method is what makes it unique. Watch it at your desk, on-the-go, or from your couch using any of your computers or mobile devices. Watch the "MOOCs and Open Access Education" episode with Michael Lenox, focusing on the challenges and opportunities that MOOCs and other technological advancements in education present to business schools, including program delivery, implications for institutional strategy, branding, financial and revenue models.

And when I come home…
You will be ready to take on the challenges that come your way, and relax a little knowing things are a bit more clear. Speaking of clarity, explore online learning and digital program development with James Dean in the "Incorporating Online Learning into Management Education" where he shares the lessons learned from developing and executing their first online MBA program, MBA@UNC.

Stay tuned for the next episode of ENL in August, featuring AACSB's 2014-2015 Chair of the Board of Directors, Linda Livingstone, who will discuss the future of accreditation. Check back on www.aacsb.edu/enl for updates and details.

As we celebrate a big accomplishment and begin our countdown toward another 10,000 viewers, we thank you. The search for valuable content is over. ENL is here. You don't need to walk 500 miles.

View the broadcast archives for a full list of topics.