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UGM Helps Introduce AACSB to Indonesian B-School Market

July 2015

By Amy Ponzillo, Manager, Public Relations, AACSB International

The current Association of South East Asian Nations (ASEAN) economy is rapidly growing and faces many challenges. As future leaders, today’s students need valued opportunities to learn best business practices to be able to anticipate and meet society’s challenges. Keeping pace with technology, creating value from innovation, and contributing positively to a global economy requires strategic thinking and keen insight. Business schools—particularly those within the AACSB fold—deliver such unique, real-world education, which creates the strongest business leaders and equips them for today’s and tomorrow’s challenges.

On June 22, 2015, AACSB International (AACSB) and Universitas Gadjah Mada (UGM) hosted more than 20 universities from Indonesia to discuss the changing global environment of business education, what these changes could mean for business schools, and how AACSB’s global network of peer-centered support can help business schools in their pursuit of excellence.

Across the day, representatives from both AACSB and UGM conducted a media conference introducing AACSB to the Indonesian press, held an information session on the benefits of AACSB membership and the value of accreditation, and presented the 2013 Accreditation Standards to business schools from across Indonesia. AACSB’s president and CEO, Tom Robinson, noted, “The current business environment is global, dynamic, complex, and competitive. Through our quality assurance network, AACSB has created a level of excellence that signals to students, the business community, and other universities, that graduates from AACSB programs are strongly positioned for success and have the skills to anticipate change and lead beyond what is already known.”

Similarly, senior vice president and chief officer of Asia Pacific, Eileen Peacock, congratulated UGM for earning initial accreditation in May 2014 and thanked the institution for their leadership since that time and for the many contributions they’ve devoted to strengthening ASEAN and Indonesian business education programs.

UGM highlighted its experience as the first Indonesian business school to earn AACSB Accreditation, how this quality assurance process has benefited the institution, and the value that AACSB’s accreditation process brings to management education in the region. Dean of the faculty, Wihana Kirana Jaya, said the achievement is proof of the school’s commitment to educate students to be future business leaders. Similarly, vice dean of Academic and Student Affairs, Bernardinus Maria Purwanto, stated, “As the first business school in Indonesia to achieve AACSB accreditation, we have seen firsthand how this benefits our students, our ability to deliver top-quality education, and the relationship we have with the business community.”

In total, 35 Indonesian press outlets covered the day’s events, creating a greater sense of awareness and understanding of how AACSB provides a framework of informed, peer-centered support to help business schools in their pursuit of excellence.